J. was established in 2002 with a unique philosophy to revive the country's cultural heritage and make Shalwar Kameez; the popular wear, and soon became one of the most famous and recognizable clothing brands in South East Asia.

Building on the legacy of ethnic aesthetics, MTJ honors the true values that weave the fabric of our nation. It combines traditional splendor and modern tastes with honest diligence. Under Molana Tariq Jamil’s profound guidance, the brand has come up with apparels of substance, breaking away from superficial stereotypes. It offers its customers an opportunity to reconnect with their rich culture.

Alkaram Studio emerged as a fashion retail brand in 2010 with the inauguration of its very first outlet, starting the journey with its enticing unstitched category. Over the years, Alkaram Studio has stood along with the fashion dynamics and trends and further expanded by tapping into various other categories such as Ready-to-Wear line for Women, Fabrics and Ready-to-Wear for Men, Home Textiles, Kids range, MAK, Accessories and Footwear.

A high-street brand introduced by one of the largest names in the textile industry, Sapphire is celebrated for combining 100% pure fabric with unprecedented design aesthetic to create designer wear at an affordable price. Our range of clothing has something for everyone: Daily wear, party wear, formal wear, silk tunics, scarves and unstitched fabric. The overarching theme of the collections is providing affordable designer clothes to the masses.